What Is Device Fingerprinting and How Does It Work?
When advertising went from an offline to an online environment, advertisers were given something they hadn't had with offline advertising — individual ad targeting.
Instead of relying on contextual targeting, they could display their ads to Internet users according to the way they would be used. Check here effective device fingerprinting techniques
For example, which websites they used before — and other statistical information, like, for instance, their location.This method evolved into one of the main methods of selecting advertising for other web-based advertising companies from the mid-2000s onwards that was based on web cookies.
In the past several years though, the dependability of cookies as tools that can supply sufficient data for Web entrepreneurs has been reducing. And...