How and Why Product Sampling and eCommerce Work Together
In the world of eCommerce, it's easy for customers to feel disconnected from the products they purchase. They can't touch, smell, or try on items before they buy them, which can lead to uncertainty and dissatisfaction. That's where product sampling comes in. By providing customers with a chance to experience a product before they buy it, eCommerce brands can increase customer satisfaction and loyalty. In this blog, we'll explore how and why product sampling and eCommerce work together, and provide tips for brands looking to implement product sampling campaigns.
Why product sampling matters in eCommerce
Product sampling is a powerful tool for eCommerce brands. It allows customers to experience a product before they buy it, which can increase their confidence in their purchase deci...